As associations expand their global footprint, many find themselves confronting a critical question: How do you take a standard international? Whether it's a framework for security services, project management or internal auditing, standards play a vital role in defining professions, ensuring consistency and enhancing credibility.
At a recent International Huddle hosted by ASAE's International Associations Advisory Council, association leaders from several standard-setting organizations and others came together to explore the real-world challenges and successes involved in globalizing standards. The conversation — rich with case studies and hard-earned insights — revealed both the complexities and opportunities of this endeavor.
What emerged were four key themes association executives should consider when taking their standards global.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.