Today's early-career professionals are entering the workforce with higher expectations and a sharper focus. As I noted in a previous article, they are looking to do more than build networks; they are looking to build careers. They want to grow, advance and align with organizations that actively help them succeed.
As one Sequence client put it, "Young members don't join to belong to something; they join to becomesomething. If we help them do that, they stay."
For associations, that reality is both a challenge and an opportunity. The question is no longer how to attract young members but how to become part of their success story. The answer is to create visible, practical value from the very first step, before the first job, credential or promotion.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.