Who doesn’t love a good meme? A bite-sized joke format which can pack a punch and land a witty message that gets everyone chuckling. For brands, memes can be more than simple internet jokes — they can be powerful marketing tools. Their ability to convey complex ideas through humor and relatability has made them especially useful for consumer-facing brands.
But, as B2B companies strive to become more human, memes are finding a place there too. With the right approach, they can work wonders for engaging even an audience of executives and IT engineers. To see how, keep reading.
Memes are cultural symbols or social ideas transmitted virally, often taking the form of images, videos or GIFs paired with humorous text. They resonate because they tap into shared experiences, making them highly relatable and shareable. The rapid spread of memes allows brands to participate in cultural conversations while keeping their messaging fun and approachable.
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