10/10/2025

The Power Of Unlike Notions

You can’t see a jar’s label from inside the jar

Abigail Posner, director of creative works at Google, gives speeches on creativity to organizations that have included accounting firms and electricity distribution companies.

Her message: All people are inherently creative. It's a quality that is not just the domain of artists and musicians and designers. Her goal is to decode the creative process so that, for example, at YouTube (which Google owns), engineers can collaborate to develop and leverage content that is entertaining and profound.

I first met Abigail when we were on a panel together at Cannes; I was immediately impressed by her ability to keep asking questions as opposed to positing ideas. She keeps asking: Why? How? What's the connection? In that way, she achieves insights and arrives at solutions, that no one else has imagined.

Please select this link to read the complete article from Chief Executive.