09/23/2025

Why Your Association Should Start a Podcast

Here's how to do it well

In a crowded content landscape, podcasts offer something rare: time and focused attention. Whether your goal is member engagement, thought leadership or public education, a podcast can help your audience feel more connected to your people, purpose and stories.

For industry associations, a well-crafted show can:

• Make your association feel more human and approachable
• Highlight member voices and success stories
• Establish your organization as a leader in your industry
• Create accessible content for busy professionals

Launching a podcast may feel daunting, especially for lean teams juggling multiple priorities. The good news is that you do not need a studio or a full-time production team to get started.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.