06/20/2025

How to Reset the Association Culture Code in the Generative AI Era

Organizations must think beyond technology to harness the full power of AI

Professional associations are at a pivotal moment in their evolution. The adoption of generative AI is reshaping how associations engage their members, empower their staff and volunteers and set standards for their industries.

But this transformation is about more than technology; it requires a fundamental shift in culture. To thrive in this new era, associations must reset their culture code — redefining how they collaborate, communicate, and uphold their values across chapters, member sections and the broader organization.

That's especially important given where we stand now: "We're seeing three distinct waves of gen AI adoption — an early curiosity boom right after November 2022, a lull and now a third wave driven by AI agents that’s carrying us into 2025," according to my interview with Alex Alonso, chief data & analytics officer of SHRM, a major association with several hundred staff.

Please select this link to read the complete article from Associations Now.