05/29/2025

How to Use Gen AI to Enhance and Improve the Customer Experience

It can boost engagement

Every day, businesses are finding new ways to leverage generative AI (Gen AI) to streamline and improve a variety of processes—including engaging and serving their customer bases. While content creation is an obvious use case for comms pros, they're also leading the way in tapping into Gen AI's potential to deliver more personalized, efficient and intuitive customer experiences.

From streamlining service interactions to enabling real-time feedback analysis, Gen AI has great potential to help companies enhance and improve the customer experience.

Below, members of Forbes Communications Council share innovative ways Gen AI can shape customer engagement, as well as tips on leveraging these tools strategically and wisely.

Please select this link to read the complete article from Forbes.