05/29/2025

Prioritizing Member Voices

How to learn from and share your members' stories

In membership-based associations, fostering strong member connections and shared purpose is the cornerstone of long-term success, strengthened engagement and retention. Members are the heart of the organization, and one of the most powerful, and often underutilized, ways to strengthen their engagement and retention is by learning what they value and sharing their stories.

Storytelling allows a unique opportunity to unlock authentic connection. When associations collect, utilize and amplify member stories, they can grow their communities, inspire deeper member engagement and turn members into passionate brand evangelists who resonate with prospective members.

So, how can associations prioritize member voices in meaningful, scalable ways? Here are five strategies to get started.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.