02/25/2025

Why Association Membership is Valuable

The benefits they provide to younger professionals may rely on how they're communicated

In today’s rapidly evolving job market, the concept of career development and professional growth has become more fluid. For younger professionals, the traditional route to advancement often feels more nebulous, with greater emphasis placed on digital networking and personal branding than on the long-standing advice of joining and engaging in professional trade associations. However, this mindset risks missing out on invaluable opportunities for education, networking, leadership, and mentorship—crucial ingredients for success in any career.

Association staff and leadership need to help younger professionals see the benefits of joining an association whose mission aligns with their goals.

The Return on Investment

Joining and actively participating in a professional trade association is an investment in one’s career as well as one’s industry or profession. The benefits can lead to tangible career growth that can make the difference between plateauing in a current role and reaching the next level of success.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.