02/25/2025

How Brands Can Tap into Pinterest’s Resurgence

Gen Z users turn to the platform for inspiration and community

Pinterest has become powerful tool for brands looking to drive traffic, boost sales and engage would-be consumers.

With clicks up 55 percent and posting frequency rising 26 percent since 2023, the platform – now fueled by Gen Z, which makes up 42 percent of its 500 million monthly users – offers PR professionals an opportunity to build brand visibility and connect with highly engaged audiences.

But to do so, it’s vital for them to tap into what makes Pinterest so popular among its core group of users.

Please select this link to read the complete article from PR Daily.