09/18/2024

AOA Launches 'Eye' Public Awareness Campaign

The initiative is meant to appeal to younger, more tech-savvy people

To help the public better visualize the importance of eye health, the American Optometric Association (AOA) has launched an awareness campaign that reimagines the eye as a high-tech device.

"The Eye," launched last month by AOA, uses visual design to imply that our eyeballs are more sophisticated—and more precious—than any late-model smartphone or tablet. The human eye, AOA notes in the campaign, has the capacity for 2.5 million gigabytes of RAM and visual precision of 576 megapixels.

Though "The Eye" is a thought exercise and not an actual product, it was developed with a specific goal in mind: To attract younger people and technology first-adopters to visit an eye doctor. 

Please select this link to read the complete article from Associations Now.