09/04/2024

Report: Association Leaders Open to Mergers

They are looking for strategic advantages via partnerships, tech investment

Association leaders are feeling optimistic about their finances and investing in technology, but also thinking about opportunities to partner and even merge with other groups, according to a new survey.

State of Associations, published last month by advisory and accounting firm Wipfli LLC, is based on a survey of 228 association leaders conducted in May. A sizable majority—80 percent—say they plan to increase their spending on technology in the coming year, with a particular focus on data analytics, AI and CRM. 

“Leaders are becoming much more aware of the rapid pace of technology and how that affects the business of the association,” said Kathleen DuBois, national industry leader, nonprofit, government, and education practice at Wipfli. “Leaders are saying, we can use this technology as an enabler. When we’re investing in the technology infrastructure in our association, we’re investing in our membership and better able to meet their needs.”

Please select this link to read the complete article from Associations Now.