09/03/2024

It's Time to Get Competitive in Volunteer Recruitment

Associations are struggling to recruit effectively

Associations rely on volunteers for vision, strategy and content creation. Previously, volunteers eagerly offered their time and efforts, sometimes even more than expected. However, this trend is shifting; associations now face challenges in recruiting and retaining volunteers.

To address this, organizations must invest in effective volunteer recruitment and management tactics. Research is crucial to understand volunteers, their motivations and challenges, especially with the new generation of young volunteers, who differ significantly from their predecessors.

This is a pivotal moment for associations to develop recruitment strategies that emphasize transparency, inclusion, diversity, equity and other values important to the next generation of volunteers.

Please select this link to read the complete article from Boardroom.