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08/28/2024

Culture Calibration is Vital for Attracting Young Talent

Organizations can attract young talent through a culture calibration

How well are you attracting young talent to your organization today?

Industrial-age norms do not inspire younger workers. Deloitte’s Global 2024 Gen Z and Millennial Survey found that Gen Zs and Millennials want purpose-driven work. In addition, they are not afraid to turn down work that doesn't align with their values. For Gen Zs:

  • 50 percent have rejected an assignment or project based on their personal beliefs
  • 44 percent have turned down an employer based on personal ethics or beliefs
  • A staggering 86 percent say having a sense of purpose is important to their overall job satisfaction and well-being

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