08/20/2024

ASAE Annual 2024

Uncovering the key to a thriving future

The streets of Cleveland were bustling with 5,069 attendees, August 11-13, visiting for the ASAE Annual Meeting & Exposition 2024. The surrounding hotels were at max capacity; pink-shirted local volunteers cheered the attendees on and welcomed them to the city; the iconic Terminal Tower, each night of the event, was illuminated with projector lights that displayed ASAE s logo against a red and blue diamond.

All of this set the scene for a gathering that would inspire not only for a few days or weeks, but would leave attendees with a reinvigorated understanding of their role as association professionals centered around one major point: In order for them—and the wider world—to thrive as we move into the future, creating and maintaining unity is essential.

In the words of Michelle Mason, ASAE's president and CEO, "[It's] really about inclusion. It's about coming together as one for the common good…This year's theme, "In Unity, We Thrive," is so important now, more than ever before."

Please select this link to read the complete article from Smart meetings.