08/08/2024

Three Ways to Use Meetings More Strategically

Here are some ideas for turning your next meeting into a strategic tool

In-person events help with networking and education, sure. Attendees come to meet up, exchange ideas, and take back valuable information to their respective organizations. But as an association leader, if you're not using those gatherings to inform your business strategy, you're leaving value on the table.

When you create a meeting space where people feel comfortable, energized and heard, you'll get candid and actionable input, more effectively than an email, phone call, newsletter or survey could.

Robin Schlesinger, vice president of member services and events at the National Association of Professional Employer Organizations, or NAPEO, has seen this happen at her annual conference. One person will hear an idea and chat with others, who then go to the exhibit hall to share it, and soon you have a cohort of 20 or more members for that idea, she said.

Please select this link to read the complete article from Associations Now.