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08/26/2024

How to Lead Through Failure

CrowdStrike’s president accepting an award for his company’s “epic fail” was good PR

If somebody gave you an award for your biggest failure, would you go to the ceremony to accept? What would you do with the trophy?

At a cybersecurity conference in Las Vegas earlier this month, CrowdStrike President Michael Sentonas took the stage to accept the "Most Epic Fail" award on behalf of his company. CrowdStrike became infamous in July for its role in a global IT meltdown that impacted a host of industries—but most notably commercial air travel, forcing airlines to cancel thousands of flights.

"Definitely not the award to be proud of receiving," Sentonas told the audience. "We got this horribly wrong." He added he intended to bring the "prize" back to the office. "I'm going back to headquarters, and I'm going to take the trophy with me. It will be in a place of honor because I want every CrowdStriker who comes to work to see it."

Please select this link to read the complete article from Associations Now.

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