Garbage in, garbage out. That’s a common complaint about many technologies, and it’s one rationale meeting planners might have for holding back on using AI tools. Why ask it to help generate marketing copy when it only draws from a well of marketing copy?
Consider a different approach, suggests Nick Borelli, marketing director at Zenus, a meetings data analytics firm. Using a generative AI tool can serve planners surprisingly well when they're exploring ways to make meetings more inclusive, or address areas that otherwise get neglected, especially where planning might get time-consuming or inefficient.
Consider menus. “In workshops, we can develop [with AI] some creative menus that take in the events, themes, mission, vision and values of the organization and elements of the destination,” he said. “But then you can throw a curveball: ‘The menu has to meet the same qualifications, and be kosher and vegan.’” Often, meeting planners don’t dwell much on the relatively small number of people affected by special menus, but the tools can help develop a menu that’s more all-inclusive.
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