The association industry is facing disruptions in several areas.
“It’s being disrupted in terms of its member base; how members are finding knowledge; how they’re networking and connecting with peers; and in terms of revenue, politics, and many other areas,” said Shira Lotzar, chief engagement officer at Purposeful Hire. “These disruptions mean CEOs can’t afford to bury their heads in the sand.”
Instead, CEOs should invest in their own professional development to stay ahead and adapt to the needs of their members and association.
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