Associations looking to expand their advocacy efforts and building public awareness have known that one popular move is to create a gamified experience. March Madness-style brackets and innovation contests can put a spotlight on a particular industry’s efforts both to legislators and the general public.
That's particularly true in manufacturing, where state organizations in Illinois, Delaware, and elsewhere. That success prompted the California Manufacturers and Technology Association (CMTA) to launch its “Coolest Thing Made in California” contest last year, which proved successful enough for it to return last week for a second year.
"What we were hearing from our counterparts in different states across the U.S. is that it really helps highlight the diverse manufacturing industry with the public," said Ananda Rochita, CMTA’s Vice President of communications. "It's an opportunity for them to understand our industry and see all the different companies that are making products right in their backyards."
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