ASM Global, the world’s No. 1 development, full-service venue and live-events company, has released results of an unprecedented U.S. nationwide survey aimed at identifying Millennials and Gen Z preferences to assist in the company’s plans for redefining conventions, conferences and events.
ASM Global’s portfolio currently features 98 international convention centers, 23 million square feet of convention center space and hosts more than 90 million guests annually. The company’s proprietary INSIGHTS customer-experience platform surveyed event organizers, exhibitors and attendees over the last six months regarding their experiences during meetings, conferences and conventions across all ASM Global-managed convention centers.
The platform captured more than 110,000 data points in a comprehensive study of the company’s convention center space, the second unprecedented study released by ASM Global detailing the state of live events today.
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