Event planning is a nail-biting business these days. In an analysis of more than 360,000 event registration records, Maritz learned that 45 percent of attendees in 2023 delayed registration until less than four weeks before the event, and 29 percent waited until the final two weeks.
When you're up against indecisiveness and vying for a share of someone's attention, budget and time, your event marketing campaigns have to resonate with and compel your audience to action.
In this post, we'll share the latest marketing strategies and tactics for boosting event attendance.
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