With aspects of artificial intelligence infiltrating all corners of the business world, associations large and small are studying AI technologies and determining how best to weave them into their everyday business practices—and how to appropriately train staff.
For the best results, associations will need to “adopt AI with intent” by identifying how it can add value for members, says Rebecca Achurch, CAE, chief executive officer of Achurch Consulting, which assists associations in navigating the technology change process.
According to Achurch, associations must "determine what appropriate use of AI means" for them. Leaders should recognize that AI, as a tool, can be "an accelerant, helping associations serve their membership better and freeing up time so teams can focus on the bigger picture work of the organization."
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