This article is about describing an association’s ideal state outcome (ISO). In doing so, we introduce a tool to help associations richly describe the future and to help them find their north star.
An ISO is what our world looks like when we fulfill our mission, achieve our vision and live our values.
As we position our associations for growth, strengthen our value proposition and create new products, we are wise to invest in this simple tool. It will unite our diverse communities with powerful language and the possibility of an exciting future.
Please select this link to read the complete blog post from James Young.