It is nearly impossible to re-engage a disenchanted member who has decided membership is not worth their time or money. A renewal campaign is not likely to change their mind. You cannot let members reach this point.
Instead, demonstrate the value of membership for each of them throughout the year. An effective engagement and retention strategy offers each member the information, programs, and experiences they need to help them advance in their career.
Experiences are a vital element of membership value. When renewing, you want to evoke positive emotions and memories of their experiences with your association.
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